The Artist Statement
by Diana Rojas
My body of artwork has been shaped and changed through the course
of the year. However, it all relates to society's labeling of people. This was
influenced by the fashion world, by researching urban tribes —
punks, hipsters, ext. and Coco Chanel’s Biography. By
comparing fashion with labels I understood that people in a way just want to
fit in society, so they prefer to avoid who they are so they can fit in because
they want to have an identity. These people have different personalities and
Coco is one with a strong personality who broke with all of society’s boundaries. All my works are a
reflection on people’s feelings and
frustrations against labels and marketing, my mannequin installation, the Lino
prints, my paintings, and photography.
Major issues such as feelings and frustrations are reflected in
my artworks. My ‘Screaming from the inside’, ‘The balance of
labels’ and ‘Hiding behind labels’ are some of my
artworks in which I wanted to depict the frustration people have by not
allowing themselves to be true who they are, they just want to belong
somewhere. I wanted the meaning of all of my artworks to show all the
observations I did — my classmates, etc. I used myself to
reflect on my artworks to show my feelings towards the topic. I tried to keep
the negative spaces with blue tones so every artwork has a correlation. Many of
my techniques used are related with continuous line drawing sketches and also
the use of photoshop.
My theme is based on observations on people and how they interact
and relate with each other. Not only from observations of other people but from
personal experiences and had difficulties with my own identity, and fashion has
been one of the things that has allowed to know myself better.. My exhibit will
be organized in a way where the artworks related with color and gesture. My
installations will be mostly hanged and just one of them will be presented in a
separated area. There will be hanging lights that I will share with one of my
classmates. To hang all my artworks there will be a black fabric so the
artworks will excel. What I mainly want
to convey to the audience is how the physical aspects of the human body and
what society’s norms put upon
people eventually lead to people’s
feelings and frustrations of their own identity.
Studio Work
Drowning my self by Diana Rojas
Lino cut prints 40x30cm
The first intention was in this work was to represent the loneliness one can feel if you don’t fit in a label/urban tribe.This printmaking work is done based on the weigh one feels that we need to fit in society labels. The variety of colors of the negative space represent the different type of people who have the same feeling of drowning and they are drowning in their own sorrows because they can’tescape from society's labels.
Frustration by Diana Rojas
Acrylics 51 x 40 cm
This artwork is influenced by Pop Art. The colorful acrylics demonstrates one’s hopes and ideas, however, the light blue overshadowing the rest of the artwork is how society restrains people to be themselves, however they still want to fit in. The white face represents the perfection that one wants to achieve in society and the colorful negative space is based on one’s creativeness that is hidden behind the blue (the order of society)— creating the emotion of frustration within oneself.
Little toys by Diana Rojas
Collage on Mannequins 32 x 30 x 40 cm
While analyzing myself and trying to make myself “fit in” a certain category, a label. All those different labels and urban tribes that society builds up on I believe that, even though I am not 100% unique, I have a little bit of something big.The mannequin in the middle represents what I believe I am and that I’m still growing, and the back ones what society wants me to be. The mannequins were used to demonstrate that in society everyone needs to achieve perfectness and all be the same.
Lovely bones by Diana Rojas
Mixed media on wood panel
This represents the labels that society puts on women and the pressure that young girls have. This hidden message under the girl’s shirt show how society has influenced her with words. I was inspired by an article that I read about anorexia and impressed by how many girls are influenced with social media and magazines.The red represents the pain people go through while they listen to those words and the light blue (society&order) is trying to cover up the pain because they believe she is okay.
No escape by Diana Rojas
Digital Photography 89x50cm
This lens based work is based on Coco Chanel as well. Her limitations were the ones that didn’t allow her to excel and be herself, until the end she realized she could break society boundaries on labels. These photographs are based on the idea of trying to escape the labels and ideas that society give us. The fog is used to represent the blindness we have within ourselves and the glass is the representation in the small bubble that we can't escape.
Screming from the inside by Diana Rojas
Digital Photography & Photoshop
Size: 52x20.8 cm
The artwork is inspired on a research done on Coco Chanel. The use of labels, how people are always pressed into always being in a group, and always following society’s norms are boundaries that Coco herself broke. The mouths represent the individual who is afraid to show who they are. The pressure under society’s labels are the main cause of this, showing how people are afraid to be who they are because they want to fit in a label and not feel judged by
society.
Exhibion setting
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